In a ballsy move that says “Fuck you: we’re a five million dollar flick and we’re coming out in the fucking middle of the summer, bitches!”, Weinstein Co. has upped the “Clerks II” release date from August 18th to JULY 21st! The wait is now almost a month shorter, folks!
Why the move? Getting into Cannes changed everything. Since the film will have its world debut on May 26th, the Weinstein folks thought it’d make more sense to get the film out there sooner, rather than later. They found a weekend in which there wasn’t any flick that directly compete with the movie for an audience, and staked their claim.
Now, we’re opening against some pretty big flicks (“Lady in the Water”, “Monster House”), but nothing that’s appealing directly to our core audience. So while we’ll never open at number one (those two flicks alone are pretty mass-appeal movies), we stand to make a decent chunk of change and wind up somewhere in the top ten.
Good news for me, great news for anyone who’s been patiently waiting for “Clerks II” to open.
(Note: those links list the film’s title as “Clerks II: The Passion of the Clerks”. That’s incorrect. It’s still simply good ol’ “Clerks II”.)
Also, a nice (if back-handed) shout-out to this site can be found here.